Swatch (owners of the Hamilton watch line) were very happy with their product placement in Men in Black 3. But they are not happy about another company selling a copy of the watch, and claiming it appeared in the film.
The allegations of trademark infringement, unfair competition and false advertising were lodged against Stuhrling Original LLC in New York federal court last week.
[Source: Hollywood Reporter]
The original watch is a Hamilton Ventura, which Elvis wore in the movie Blue Hawaii. It has also appeared in Mad Men. Read more about the Hamilton Watch Company.
Hollywood folk all have managers and agents, and they give them big cuts from the pay bonanzas. And because the money can be so great, legal disputes are commonplace.
Men in Black director Barry Sonnenfeld had UTA as his agent when his deal for the first movie of the franchise was made in 2005. He left UTA for CAA soon after, but UTA expect that all of Barry’s income that flows on from that original deal should be shared with them.
UTA have been awarded $325,000 by a Superior Court, but Sonnenfeld will appeal – he alleges that his deal for Men in Black 3 is different to those of the first two movies.
More at The Hollywood Reporter
No, I’m not giving away prizes. The movie Men In Black 3 now has a serious competitor. Also launching on May 25 is Chernobyl Diaries. The movie is about a group of friends who, while vacationing in Europe, find themselves stranded in the abandoned city only to discover that they are not alone. Presumably there are mutant somethings after them…
According to Coming Soon, these are the movies announced as being released on May 25:
- Chernobyl Diaries
- The Intouchables (limited)
- Men in Black 3 (3D/2D theaters and IMAX 3D)
- Moonrise Kingdom (limited)